How LEVI Increased Ecommerce Revenue by 36% in 3 Months
How LEVI Increased Ecommerce Revenue by 36% in 3 Months
Approaching the challenge
LEVI Design Shop sells designer jewelry, clothing, cosmetics, accessories, and other knick-knacks. It’s a tough scene and competition is brutal. Your audience is quite broad, there are multiple client personas from the buy-once-a-year-for-my-mum types to lifestyle shoppers.
They reached out to us to help them:
- Increase overall ROAS of paid ad campaigns.
- Increase average shopping cart value.
- Increase customer lifetime value (CLV).
- Scale media spend at a profitable ROAS.
Here’s a link to their website: https://levi.design/
Approaching the challenge
LEVI Design Shop sells designer jewelry, clothing, cosmetics, accessories, and other knick-knacks. It’s a tough scene and competition is brutal. Your audience is quite broad, there are multiple client personas from the buy-once-a-year-for-my-mum types to lifestyle shoppers.
They reached out to us to help them:
- Increase overall ROAS of paid ad campaigns.
- Increase average shopping cart value.
- Increase customer lifetime value (CLV).
- Scale media spend at a profitable ROAS.
Here’s a link to their website: https://levi.design/
Approaching the challenge
LEVI Design Shop sells designer jewelry, clothing, cosmetics, accessories, and other knick-knacks. It’s a tough scene and competition is brutal. Your audience is quite broad, there are multiple client personas from the buy-once-a-year-for-my-mum types to lifestyle shoppers.
They reached out to us to help them:
- Increase overall ROAS of paid ad campaigns.
- Increase average shopping cart value.
- Increase customer lifetime value (CLV).
- Scale media spend at a profitable ROAS.
Here’s a link to their website: https://levi.design/
Partnership length: ongoing from 2023
Our strategy behind the growth
Being an ecommerce business, Google Ads, Shopping ads, social media, and email marketing are their bread and butter. They already had an in-house social media team in place and email marketing was also covered with existing automations.
We were trusted with Google Ads, data tracking, and CRO. Our work started with a full-site audit to determine higher value products. We assigned and tiered product types per client profile, and started A/B testing our hypotheses.
The tech stack we used was:
- Analytics and research tools (Google Analytics 4, Tag Manager, HotJar, Google Merchant Centre).
- Advertising platforms (Google Ads, Microsoft Ads, Google Shopping Ads).
- Reporting tools (Looker Studio performance dashboard, Funnelytics to map out workflows, Figma to design purchase journeys).
This collab is ongoing, which the sole purpose of making customer acquisition more profitable, increasing customer experience, and driving additional repeat purchases. It took us around 1-2 months, but we finally found the sweet spot. We’re now generating 2x more revenue for the same marketing spend. There was no need to increase media budgets or use fancy 3rd party tools. It was good old customer research and buyer profiling with A/B tests.
Partnership length: ongoing from 2023
Our strategy behind the growth
Being an ecommerce business, Google Ads, Shopping ads, social media, and email marketing are their bread and butter. They already had an in-house social media team in place and email marketing was also covered with existing automations.
We were trusted with Google Ads, data tracking, and CRO. Our work started with a full-site audit to determine higher value products. We assigned and tiered product types per client profile, and started A/B testing our hypotheses.
The tech stack we used was:
- Analytics and research tools (Google Analytics 4, Tag Manager, HotJar, Google Merchant Centre).
- Advertising platforms (Google Ads, Microsoft Ads, Google Shopping Ads).
- Reporting tools (Looker Studio performance dashboard, Funnelytics to map out workflows, Figma to design purchase journeys).
This collab is ongoing, which the sole purpose of making customer acquisition more profitable, increasing customer experience, and driving additional repeat purchases. It took us around 1-2 months, but we finally found the sweet spot. We’re now generating 2x more revenue for the same marketing spend. There was no need to increase media budgets or use fancy 3rd party tools. It was good old customer research and buyer profiling with A/B tests.