How KB Auto International Grew by £35 million in 3 years
How KB Auto International Grew by £35 million in 3 years
Approaching the challenge
KB Auto are the largest seller of used heavy machinery in Scandinavia, and they service clients all around the globe. Here’s how we collaborated with Machineric (industry-leading web & CRM developers) to grow KB Auto more than double in size from £20 million per year to almost £58 million per year in gross revenue.
They reached out to us to help them:
- Increase market share in key export markets in Europe, Middle East, Africa, Asia, and Southern America.
- Build a leaner CMR and sales tool to allow faster customer servicing. This was a job for Machineric, here we collaborated on email marketing and customer servicing automations.
- Increase repeat purchases and sign additional B2B partner clients.
Here’s a link to their website: https://www.kbauto.ee
![KB Auto website](https://ontedigital.co.uk/wp-content/uploads/2024/01/KB-Auto-website-1024x376.png)
![KB Auto Results](https://ontedigital.co.uk/wp-content/uploads/2024/01/Case-study-graphics-1-768x1086.png)
![KB Auto Results](https://ontedigital.co.uk/wp-content/uploads/2024/01/Case-study-graphics-1-768x1086.png)
![KB Auto Results](https://ontedigital.co.uk/wp-content/uploads/2024/01/Case-study-graphics-1-768x1086.png)
![KB Auto Results](https://ontedigital.co.uk/wp-content/uploads/2024/01/Case-study-graphics-1-768x1086.png)
![KB Auto Results](https://ontedigital.co.uk/wp-content/uploads/2024/01/Case-study-graphics-1-768x1086.png)
Approaching the challenge
KB Auto are the largest seller of used heavy machinery in Scandinavia, and they service clients all around the globe. Here’s how we collaborated with Machineric (industry-leading web & CRM developers) to grow KB Auto more than double in size from £20 million per year to almost £58 million per year in gross revenue.
They reached out to us to help them:
- Increase market share in key export markets in Europe, Middle East, Africa, Asia, and Southern America.
- Build a leaner CMR and sales tool to allow faster customer servicing. This was a job for Machineric, here we collaborated on email marketing and customer servicing automations.
- Increase repeat purchases and sign additional B2B partner clients.
Here’s a link to their website: https://www.kbauto.ee
Approaching the challenge
KB Auto are the largest seller of used heavy machinery in Scandinavia, and they service clients all around the globe. Here’s how we collaborated with Machineric (industry-leading web & CRM developers) to grow KB Auto more than double in size from £20 million per year to almost £58 million per year in gross revenue.
They reached out to us to help them:
- Increase market share in key export markets in Europe, Middle East, Africa, Asia, and Southern America.
- Build a leaner CMR and sales tool to allow faster customer servicing. This was a job for Machineric, here we collaborated on email marketing and customer servicing automations.
- Increase repeat purchases and sign additional B2B partner clients.
Here’s a link to their website: https://www.kbauto.ee
![KB Auto Results](https://ontedigital.co.uk/wp-content/uploads/2024/01/Case-study-graphics-1-768x1086.png)
![KB Auto Results](https://ontedigital.co.uk/wp-content/uploads/2024/01/Case-study-graphics-1-768x1086.png)
![KB Auto Results](https://ontedigital.co.uk/wp-content/uploads/2024/01/Case-study-graphics-1-768x1086.png)
![KB Auto Results](https://ontedigital.co.uk/wp-content/uploads/2024/01/Case-study-graphics-1-768x1086.png)
Partnership length: 3 years
Our strategy behind the growth
This business caters to a very niche audience who are looking for used heavy machinery. This includes lorries, buses, construction machinery, agricultural machinery, forestry machinery, etc. It’s mostly B2B, which a small portion of sales coming from B2C (e.g., farmers and self-employed transportation specialists).
We were tasked with a simple mission: increase international market share and increase the number of sales we make.
We divided the tasks between us and Machineric, where they took care of the web development side, and wrote the code for the new CRM system. It was our job to do marketing, customer research, market research, and manage everything to do with demand generation.
For this task we used the following platform stack:
- The Machineric CRM and sales platform.
- Highly targeted social media adverts.
- PPC ads on various platforms.
- Display and video ads as part of remarketing.
- Email marketing to develop customer relationships.
We started with research to create client profiles and A/B test our hypotheses. Our next step was building a customer acquisition journey that would target relevant pain points each step of the way. Then we tested this on our international markets, made necessary tweaks to customer profiles (based on data we received during market penetration campaigns), and started scaling out efforts.
With many steps of this process being automated, we were able to scale effortlessly. With KB Auto hiring new sales development specialists to manage the increased number of leads and enquiries that were coming in, we were able to focus on growing our presence without any major hiccups.
Our collaboration continues and our focus remains on growing the business to be even more successful than it is today.
Partnership length: 3 years
Our strategy behind the growth
This business caters to a very niche audience who are looking for used heavy machinery. This includes lorries, buses, construction machinery, agricultural machinery, forestry machinery, etc. It’s mostly B2B, which a small portion of sales coming from B2C (e.g., farmers and self-employed transportation specialists).
We were tasked with a simple mission: increase international market share and increase the number of sales we make.
We divided the tasks between us and Machineric, where they took care of the web development side, and wrote the code for the new CRM system. It was our job to do marketing, customer research, market research, and manage everything to do with demand generation.
For this task we used the following platform stack:
- The Machineric CRM and sales platform.
- Highly targeted social media adverts.
- PPC ads on various platforms.
- Display and video ads as part of remarketing.
- Email marketing to develop customer relationships.
We started with research to create client profiles and A/B test our hypotheses. Our next step was building a customer acquisition journey that would target relevant pain points each step of the way. Then we tested this on our international markets, made necessary tweaks to customer profiles (based on data we received during market penetration campaigns), and started scaling out efforts.
With many steps of this process being automated, we were able to scale effortlessly. With KB Auto hiring new sales development specialists to manage the increased number of leads and enquiries that were coming in, we were able to focus on growing our presence without any major hiccups.
Our collaboration continues and our focus remains on growing the business to be even more successful than it is today.