Mastering Zero-Budget Marketing
Tanel Vetik
Head of strategy
A lean wallet doesn’t mean you can’t do good marketing. Lots of money won’t make your marketing great again either. Money just adds speed.
If your campaigns suck, you’ll just crash faster.
Even more money and you’ll be crashing at hypersonic speeds.
You want to have your systems in place BEFORE you throw money at it.
That’s where zero-budget marketing comes in handy.
Especially if you’re a small business.
..and when your boss tells you to get more clients, while cutting your budget in half at the same time.
Build a model that works first. Then send it to the Moon.
Here’s what you can do.
Mastering Zero-Budget Marketing
Tanel Vetik
Head of strategy
A lean wallet doesn’t mean you can’t do good marketing. Lots of money won’t make your marketing great again either. Money just adds speed.
If your campaigns suck, you’ll just crash faster.
Even more money and you’ll be crashing at hypersonic speeds.
You want to have your systems in place BEFORE you throw money at it.
That’s where zero-budget marketing comes in handy.
Especially if you’re a small business.
..and when your boss tells you to get more clients, while cutting your budget in half at the same time.
Build a model that works first. Then send it to the Moon.
Here’s what you can do.
A lean wallet doesn’t mean you can’t do good marketing. Lots of money won’t make your marketing great again either. Money just adds speed.
If your campaigns suck, you’ll just crash faster.
Even more money and you’ll be crashing at hypersonic speeds.
You want to have your systems in place BEFORE you throw money at it.
That’s where zero-budget marketing comes in handy.
Especially if you’re a small business.
..and when your boss tells you to get more clients, while cutting your budget in half at the same time.
Build a model that works first. Then send it to the Moon.
Here’s what you can do.
Content writing and leveraging social media groups
Learn how to write. You’ll be needing it.
Look through forums, blog sites, competitor websites, and where your clients tend to hang out. Unless it’s something borderline illegal. Don’t go there.
Find ways you can improve what’s already out there.
Write about the pain points your audience faces, how your product or service relates to that, and offer genuinely helpful solutions. Emphasis on genuine.
Then improve it. Outshine their best efforts.
It’ll be your free lead magnet. One article to rule them all.
Now take this magnificent piece of writing and post it everywhere you can.
Your website, relevant social media groups, newsletters, Chamber of Commerce members pages, your aunties cooking blog (can’t let any backlinks go to waste, now can we).
Do this every week.
Each article will give you about a week’s worth of content to publish.
Email marketing
If you’re actively trading with a business email, then start building your mailing list.
You can buy one, but they’re usually crap. Low quality and lots of errors. It’s best to build one yourself.
Here’s what you should do:
1) Go on Google Maps and Google Search.
2) Type in your target niche (just “recruitment agency” or “dentists”, for example).
3) Look through their website for email addresses and phone numbers.
4) Add them to your contact list.
5) Start reaching out.
It doesn’t cost you extra money to do this.
And most importantly – it gets you clients.
These are just two things you can do to make money TODAY.
But if you’re already established and don’t have time for all that, then let’s have a chat.
We work with businesses just like yours.
Time for us to outperform your expectations.
Let’s chat!