How Alimendid Went Global for £8000 in 4 Months
How Alimendid Went Global for £8000 in 4 Months
Approaching the challenge
Alimendid provide swift and affordable legal aid for parents seeking to apply for alimony and/or spousal maintenance. They offer both legal consulting services, and offer to submit legal documents on the persons behalf. It is most valuable for persons in vulnerable situations.
They reached out to us to help them:
- Test product-market-fit on a global scale to determine the top 5 international countries to start offering their services in.
- Conduct market research and map out customer profiles.
- Increase number of ICP leads in all active markets.
Here’s a link to their website: https://alimendid.ee/
Approaching the challenge
Alimendid provide swift and affordable legal aid for parents seeking to apply for alimony and/or spousal maintenance. They offer both legal consulting services, and offer to submit legal documents on the persons behalf. It is most valuable for persons in vulnerable situations.
They reached out to us to help them:
- Test product-market-fit on a global scale to determine the top 5 international countries to start offering their services in.
- Conduct market research and map out customer profiles.
- Increase number of ICP leads in all active markets.
Here’s a link to their website: https://alimendid.ee/
Approaching the challenge
Alimendid provide swift and affordable legal aid for parents seeking to apply for alimony and/or spousal maintenance. They offer both legal consulting services, and offer to submit legal documents on the persons behalf. It is most valuable for persons in vulnerable situations.
They reached out to us to help them:
- Test product-market-fit on a global scale to determine the top 5 international countries to start offering their services in.
- Conduct market research and map out customer profiles.
- Increase number of ICP leads in all active markets.
Here’s a link to their website: https://alimendid.ee/
Partnership length: 8 months
Our strategy behind the growth
You only buy this service when you really need it. This mean you need to have customer profiles in place, and all marketing/sales efforts need to be built on that strong customer research foundation. Otherwise, cost per lead will likely not be at a profitable level.
We were tasked with export market discovery and market research to discover the next 5 most suitable export markets for the business to enter. Because we only started with their digital product, there were no restrictions in terms of market location. We looked at all countries to find the best one.
It had to be a country with:
- A strong, trustworthy legal system with set out processes for alimony processing.
- A target audience with the right purchasing power.
- Spousal maintenance culture.
Our research included feedback surveys, in-depth online reading of forums, blogs, news, legal systems, etc. to find the top 50 countries we could start to A/B test. We then implemented detailed website tracking systems to measure all interactions people took on the site.
In terms of advertising, used mostly Google Ads, Yahoo Ads, Microsoft Ads, Baidu Ads, and social media ads to target lookalike audiences of previous customers. This allowed us to be more targeted in our persona testing.
After 4 months, we found the most suitable countries to be: Malaysia, Finland, Ireland, United Arab Emirates, and Hong Kong SAR.
Partnership length: 8 months
Our strategy behind the growth
You only buy this service when you really need it. This mean you need to have customer profiles in place, and all marketing/sales efforts need to be built on that strong customer research foundation. Otherwise, cost per lead will likely not be at a profitable level.
We were tasked with export market discovery and market research to discover the next 5 most suitable export markets for the business to enter. Because we only started with their digital product, there were no restrictions in terms of market location. We looked at all countries to find the best one.
It had to be a country with:
- A strong, trustworthy legal system with set out processes for alimony processing.
- A target audience with the right purchasing power.
- Spousal maintenance culture.
Our research included feedback surveys, in-depth online reading of forums, blogs, news, legal systems, etc. to find the top 50 countries we could start to A/B test. We then implemented detailed website tracking systems to measure all interactions people took on the site.
In terms of advertising, used mostly Google Ads, Yahoo Ads, Microsoft Ads, Baidu Ads, and social media ads to target lookalike audiences of previous customers. This allowed us to be more targeted in our persona testing.
After 4 months, we found the most suitable countries to be: Malaysia, Finland, Ireland, United Arab Emirates, and Hong Kong SAR.
Testimonial
Testimonial