Fixing Google Ads Bid Strategy Misconfiguration Errors
The underlying cause of your bid strategy misconfiguration error can easily waste 30-50% of your marketing budget & destroy your campaign ROI
Popular A/B test mistakes in advertising
You’re probably A/B testing something already. When I first started out in paid ads marketing, I’d A/B test dozens of ad sets at the same...
How most businesses fail at email marketing
Email is the most profitable marketing channel for nearly all businesses out there. But email gets far less attention than paid ads and...
How to increase ecommerce ROAS by at least 30%
Do you have a feeling your ecommerce marketing campaigns have plateaued? They most likely have. Be it shopping campaigns or ecommerce email..
How most businesses build sales funnels
How most businesses build sales funnels Tanel Vetik Head of strategyThis might be a shocker for you, but most businesses don’t have a sales funnel in place. They just have…
5 Ways To Waste Your Marketing Budget
5 Ways To Waste Your Marketing Budget Tanel Vetik Head of strategyThe hard truth is that most businesses don’t really do customer research, they don’t run A/B tests, and they…
PPC Trends in 2024
2024 is facing some of the most transformational PPC changes yet to be seen in digital marketing. AI is here to stay and lots more is going..
How to Launch Successful Google Display Ads
In the dynamic world of digital marketing, Google display ads are the eye candy that your branding team will love until the end of days. Here
4 Free Steps to Start Exporting and Find the 3-5 Best Target Markets for Your Business – Export Marketing 101
Choosing the right foreign market is the most important step in planning export marketing and new market entry. Here are 4 free steps you can
Collaborating With Influencers – What You Should Do
Influencer collaboration often happens spontaneously, when businesses don't have the time to get the most of it. Here's what you should do..