Fixing Google Ads Bid Strategy Misconfiguration Errors
The underlying cause of your bid strategy misconfiguration error can easily waste 30-50% of your marketing budget & destroy your campaign ROI
Popular A/B test mistakes in advertising
You’re probably A/B testing something already. When I first started out in paid ads marketing, I’d A/B test dozens of ad sets at the same...
How most businesses fail at email marketing
Email is the most profitable marketing channel for nearly all businesses out there. But email gets far less attention than paid ads and...
How to increase ecommerce ROAS by at least 30%
Do you have a feeling your ecommerce marketing campaigns have plateaued? They most likely have. Be it shopping campaigns or ecommerce email..
How most businesses build sales funnels
How most businesses build sales funnels Tanel Vetik Head of strategyThis might be a shocker for you, but most businesses don’t have a sales funnel in place. They just have…
5 Ways To Waste Your Marketing Budget
5 Ways To Waste Your Marketing Budget Tanel Vetik Head of strategyThe hard truth is that most businesses don’t really do customer research, they don’t run A/B tests, and they…
When your marketing doesn’t lead to sales
You watch on as your money flows from your bank account to Facebook, LinkedIn, and Google, but new money is nowhere to be seen. Your marketing does not lead to sales.