This budget is tailored more towards micro businesses, that are looking to outsource their current ecommerce marketing activities. It’s enough to cover Google Shopping ads and start leveraging digital advertising. It also means you don’t have to learn to do everything yourself. We’re not saying you can’t, but you’ll e saving a significant number of hours, as we’ll be taking care of all the technical marketing stuff for you, all the while reporting only the important metrics. You can focus on everything else. 

What the approach would be from our end:

• Building the foundations (Data Feeds, Product Feeds, website analytics, reporting, etc.).
• Strategy and/or a client journey workshop to understand which steps your clients need to take to go from being completely cold contacts to becoming returning customers. And how we want to support this through ecommerce marketing campaigns. 
• Building the campaigns. We’ll take care of all ad copy and technical stuff for you. 
• Monitoring, optimising, reporting, and bettering campaigns to reach our KPI-s more profitably. 
• Consultations and growth meetings to always have a clear path ahead.

This budget allows us to incorporate more than one shopping ads channel to the mix, or have a broader audience on the main ecommerce marketing platform. This budget could also be used to test new future markets.

Our approach here would be to:

• It’s likely that your foundations are already in place. In case they aren’t, we’ll get you sorted.
• The next step is to map out the client journey. We may need to organise a 1-2 hour workshop to walk through step-by-step how clients find you, which steps they need to take, and where can we support them. A detailed map will be created that already incorporates our holistic marketing strategy for each one of those sales funnel steps. 
• Getting all ad creative, ad copy, and technical builds reviewed and confirmed. 
• Creating new campaigns and building out the strategy. 
• Launch + campaign management/optimisation.
• Regular meetings to make sure we’re delivering good value leads/sales, and are heading in the right direction.

Most ecommerce businesses sit within this budget. It allows to test all available ecommerce marketing channels to find the best fit for your brand/business. The focus in this budget range is to find your footing in the sense of having a strong marketing strategy that’s scalable and duplicable to new markets. 

In order to unlock the next growth point, it’s important to start automating your processes. Not just lead generation and lead servicing, but also targeting, social media shopping content marketing, seasonal content marketing, email communication (abandoned shopping carts, segmented client communication, etc.), and ecommerce marketing campaign optimisation. 

Our focus here would be to: 

• Support existing marketing efforts and digital marketing channels (it’s likely that we will only work with a handful of channels), and we want to make sure that learnings and communication is not lost between agencies. 
• Helping build automated systems across multiple sectors (sales, customer servicing, client retention, client feedback team, lead generation, and any other relevant facet that helps deliver value). 
• Introducing new technology to help achieve better results at same or lower investments. 
• Aiding in export and new market entry, if relevant. 
• Support in seasonal shopping campaigns. 
• Training and workshops to support existing marketing teams to help deliver excellence.

Ecommerce businesses who have made it to this budget range will likely experience rising cost per acquisition and difficulty expanding their target audience to continue growing at an affordable level. The reason behind this is something called The Law of Diminishing Returns (see picture attached). It means the more you increase your  marketing budget, the higher your cost per acquisition, and the lower you overall ROAS (Return On Ad Spend).

All businesses face this struggle at some point. The smaller your audience, the sooner you’re going to reach the peak of that curve, and start sliding down. Unless..

..you find new audience segments. 🙂 

Naturally, that’s easier said than done. The quickest way to do this would be to start segmenting your client lists, build client personas, and draft separate marketing strategies for each. Divide the budgetary pie between all those segments.

Next, you’ll want to have multiple layers of marketing. One for cold outreach that’s tailored to the specifics of each client persona, then remarketing, and finally nurture programs. Spice it up with some branding and seasonal jolly.

Instead of having 3-5 touch points per prospect, you’ll have 10+ value-driven touch points throughout the entire market. You’ll increase the average % of ready-to-buy prospects, generating new sales out of thin air. We can help you get there. 

Having reached this level of profitable marketing spend does not mean you’ll have beat the Law of Diminishing Return. It never goes away. You can’t beat it, unless there’s an infinite supply of new clients (which would be welcomed news to us). If you have not built a system to effectively deal with it, please refer to the last budget category – there’s a detailed strategy to help get past that hurdle. 

However, at some point it becomes easier to start expanding the size of your audience. Adding more and more marketing touch points will no longer deliver better results. You’ll need to start scaling. Adding millions to your profits is not a weekly or monthly process (most of the time), but it also cannot be a yearly process. You need to be agile and have a system with phased growth plans. 

There’s a lot of testing involved. Most of it centering around market specifics and client behavioural patterns. It’s important to nail the research part, as it could become very expensive later on, if you fail to identify important purchase decision factors early. It’s the biggest reason why large businesses take so much time looking for the next market to expand to. Startups have the fail fast and early mentality, but not everyone has the budget to tank marketing mistakes. 

Though, it’s one thing to get more clients, it’s another thing to service them. Scaling and expanding to new audience groups generally happens much faster than operations and internal systems can cope. Our part in this growth process is to support our client holistically and try to identify ways to scale without much growth pain.