If you are in no need of a fancy solution to a simple task, then a linear flow is probably what you are looking for. Or a Zappier-CRM solution. But let’s focus on that linear flow in this one. 

It’s the most straightforward of all the systems. People go from point A to B in an orderly fashion and everyone gets the same treatment. Some examples of this in real life would be:

• Post-purchase client service. Collecting feedback, wishing happy birthday, introducing supplementary products.
• Post-purchase follow-up to educate the client on how to best use the product or service.
• Servicing an enquiry. Letting the person know that you have received it. In case of delays, keeping them calm and relaxed.

There are plenty more examples, but I’m sure you can already imagine how this works. 🙂

One time project – set it and forget it. 

PS! We can easily link your CRM with Zappier to have them communicate with each other. Imagine being able to launch an email flow by simply ticking a box in Hubspot or Pipedrive. Now that’s awesome!

Don’t worry too much about that example on the right. It’s purely illustrative. Your newsletter automation would look entirely different. They’re all different. 

More diverse when you have a lot more going on. And more budget. But can be a lot simpler when you don’t need it to do tens of different things at a time. Or you want to be more conservative with your money.

Overall, it’s a newsletter like any other. Feel free to sign up to ours if you want to see one in action. Here’s how we do them: 

1. Start by mapping out our topics. This is what we want to talk about with our subscriber.
2. Write down our goals for this funnel. What it needs to do for us to be happy. 
3. Talk about the money. Everything costs something and we want to make sure to stay under budget.
4. Set deadlines. And stick to them.
5. Build it. Test it. Launch it.

A well-built newsletter allows you to have a fun conversation with your potential customers and deliver quality content to them. For free. It will automatically send these emails at the best possible time and day to achieve the highest open rates and CTR. Plus, it’ll track everything. You’ll know which headlines work and which ones don’t.

It will also tell you which email addresses are more engaged and whom to exclude from future communication. Having a healthy and engaged email list is important, as it keeps your sender authority score high. Spam filters and SPamhaus use this rating to monitor for suspicious emailing behaviour. Bad score gets your letters sent to SPAM, or worse – your domain being shut down.

In short, if you want to increase your Customer Lifetime Value (CLV), then this is the solution for you.

It’s going to be your favourite sales tool when running an online store. This flow works by tracking what type of products someone adds to their cart or purchases, keeps a record of it, and suggests similar or complimentary products to add as extras to their next cart. Brilliant, really. 

You can fully customise which products get suggested, how often, and the criteria that needs to be met before anything happens. You can even go as far as offer them a 20% (or higher) discount for certain products or the entire basket. All automated and running 24/7. 

Would you like a new sales person that works 24/7, does not require a salary, and predictably delivers new hot leads to your doorstep on a silver platter?

Let’s have a chat!

The purpose of this automation is to effectively deliver the right messages and value propositions to your prospective contacts. You are building a relationship by not investing your own hours into it. Only when they are ready to have a talk with you, they’ll reach out and let you know. By this point they are quite happy to hear your offer and have a think about it. 

We do not recommend using purchased email lists or any other suspicious method for acquiring these leads (forget data scraping AI). It is highly likely that you could either end up with a spam trap in your mailing list or irreparably damage your sender authority rating.

If you need help collecting your leads in a proper way and having a good quality list of cold emails, do let us know. We’ll help you out for free. Unless you want us to do the work for you, which is also fine. 

The key to a good cold sales flow is filtering out the inactive emails. You want to have a high deliverability rate (ideally 98% or higher), an average open rate of at least 30% and an average click rate of 5%+. Otherwise you are throwing money in the wind. 

Quite similar to the aforementioned upsell and CLV flow, but this one focuses more on the product categories, instead on purchase behaviour. 

In the upsell flow the system focuses on how to increase their shopping basket, but this is not always relatable to every business. What if you are selling jewelry, where someone is not purchasing a new set of diamond earrings each month. 

We want to offer them a diamond pendant necklace, instead. For this, we must understand whether they purchased a 24-carat white gold set of earrings or a 9-carat rose gold set with sapphires on the rim. 

Building such a sophisticated flow is often more expensive and only makes sense if your profit margin is also higher for each purchase. Especially, when selling high-ticket items. 

We are able to automate the entire process, but will need to do additional work when new product sets are launched or some are removed. Unfortunately, this type of maintenance will need to be done by hand. Still, it will be totally worth it.

The name says it all – we are collecting feedback. Automatically. 

These are generally a looped process, where someone enters it upon purchasing or participating. In a series of emails they are asked for feedback, offered incentives, and thanked for their input. The feedback gets collected on a separate Google Sheets file or CRM. 

A total set it and forget it scenario. Not very expensive to set up, either. Highly efficient if you want to test client experience or build a customer loyalty programme.